Press Releases

Official logo for the airport

With a large sign at the entrance of the airport:

“Aeropuerto Internacional Reina Beatrix” now has its own logo

ORANJESTAD - Aruba Airport Authority N.V. (AAA), company that manages and operates Aeropuerto Internacional Reina Beatrix (AIRB) in the presence of Minister of Tourism Mr. Dangui Oduber introduced an official logo for the airport, separate from the logo currently being used to identify AAA as the authority.  

When creating the AIRB logo the objective was for it to be representative of Aruba and relatable for the Aruban community.  

The AIRB logo consists of the Aloe Vera, the Sun, Arrows and the International Airport Code for Aeropuerto Internacional Reina Beatrix:   

  • The Aloe Vera is one of Aruba’s oldest sources of income. This plant was the most substantial product distributed world-wide from Aruba. To commemorate this, the plant is included as a national symbol
  • With year-round sunny days in the Caribbean, the sun is important for the tourism of Aruba. Tourists keep coming back because of our climate
  • Aruba Airport serves various markets in regions of the world with 30 gateways spread over these markets. The arrows represent the different markets and destinations from and to Aruba with Red representing the US market, Orange representing the Canadian market, Yellow representing the European market, Green representing the Latin American market and Blue representing the Caribbean market
  • AUA is the international airport code used for Aeropuerto Internacional Reina Beatrix 

We believe it’s very important for the airport to have its own unique branding that’s separate from the company/authority that runs it. We are not replacing the existing logo, it will simply be exclusively used for AAA. We are convinced that the AIRB logo reflects the island’s cultural heritage and will help to further differentiate Aruba Airport from other airports in the region,” said AAA CEO Mr. James Fazio regarding the introduction of the new AIRB logo.

Simultaneously with the launch of the AIRB logo, the airport also unveiled the new entrance sign to the airport which will captivate the attention of the airport passengers upon arrival to the airport.  

The AIRB logo will be used to brand the airport on all social media platforms and the airport itself. Airport visitors can take a picture with the AIRB logo at the entrance to the airport and post it on facebook/twitter/instagram using the hashtag #AUAairport to have the opportunity to win AIRB logo memorabilia.


Cu borchi grandi na entrada di aeropuerto:

“Aeropuerto Internacional Reina Beatrix” awor tin su propio logo

ORANJESTAD - Aruba Airport Authority N.V. (AAA), e compania cu ta maneha y opera  Aeropuerto Internacional Reina Beatrix (AIRB) den presencia di Minister di Turismo Sr. Dangui Oduber a introduci un logo oficial pa aeropuerto cu ta separa for di e logo existente cu ta wordo usa pa identifica AAA como e autoridad.  

Ora di crea e logo pa AIRB e obhetivo tabata pa e logo ta representativo di Aruba y tambe relatabel pa e comunidad di Aruba.  

E logo pa AIRB ta consisti di Aloe Vera, e Solo, Flecha y e Codico Internacional di aeropuerto pa Aeropuerto Internacional Reina Beatrix:  

  • E Aloe Vera ta un di Aruba su medionan di entrada mas bieu. E mata aki tabata e producto mas substancial cu tabata wordo distribui rond mundo for di Aruba. Pa haci esaki conmemorativo, e Aloe Vera a wordo inclui como un simbulo nacional
  • Cu solo henter anja den Caribe, e solo ta importante pa e turismo di Aruba. Turistanan ta keda bin bek Aruba pa motibo di nos clima
  • Aeropuerto di Aruba ta brinda servicio na diferente mercado den diferente region rond mundo cu 30 gateway parti over di tur e mercadonan. E flechanan ta representa e diferente mercadonan y destinacionnan for di y pa Aruba unda e color Corra ta representa e mercado Mericano, Oranje representando e mercado Canades, Geel representando e mercado Europeo, berde representando e mercado Latino Americano y Blauw representando e mercado Caribense.
  • “AUA” ta e codigo di aeropuerto internacional cu ta wordo usa pa Aeropuerto Internacional Reina Beatrix

“Nos ta kere cu e ta hopi importante pa aeropuerto tin su propio branding separa for di e compania/autoridad cu ta maneh’e. Nos no ta cambiando e logo existente, esei lo keda wordo usa exclusivamente pa AAA. Nos ta convenci cu e logo pa AIRB ta refleha e herencia cultural di nos isla y lo yuda diferencia aeropuerto di Aruba mas ainda for di otro aeropuertonan den region,” asina CEO di AAA Sr. James Fazio a bisa riba e introduccion di e logo nobo pa AIRB. 

Na mes momento di lansa e logo nobo pa AIRB, aeropuerto a revela tambe e borchi nobo na entrada di aeropuerto cu lo capta e atencion di tur bishitante di aeropuerto na momento di yega aeropuerto di Aruba. 

E logo pa AIRB lo wordo usa pa brand aeropuerto riba tur plataforma di social media y na aeropuerto mes. Bishitantenan di aeropuerto por saca un potret na e entrada di aeropuerto unda e borchi ta y post esaki riba facebook/twitter/instagram usando e hashtag #AUAairport pa hanja e oportunidad di gana articulonan promocional cu e logo nobo riba dje.